Ford Hawks Mobile Office Concept

USA Today: Ford Motor says it will soon offer wireless mobile offices in its F-series pickups, an option aimed at building contractors and others who do business on the road.
Pricing isn’t finalized, but it would cost around $3,000 for a wireless-equipped computer, printer and global positioning system, Ford spokesman Alan Hall said. Add-ons like a digital camera and credit card scanner also would be available.
Ford expects to offer the mobile office as a dealer-installed accessory in 2006. The system uses a flat Stargate Mobile computer, powered by the truck’s battery and mounted on a stand between the driver’s seat and passenger seat.
The computer has a touch-screen option — eliminating the need for a keyboard or mouse — and is designed to be removed from the stand and taken to a work site. It stays connected to the Internet via a broadband wireless cellular card.
The computer in the Ford pickups will be equipped with office software, including Excel spreadsheets and PowerPoint, and also can play music or be used for navigation.
Around 60% of F-series buyers use their trucks for business.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.