For Whom The Bridge Tolls

Ad Age is reporting that San Francisco’s Golden Gate Bridge is looking for corporate sponsors to help subsidize the landmark’s $87 million deficit. Local ad luminaries don’t like the idea.
Paul Venables says having the name of an out-of-town company on the bridge “would be horrible” and “make a mockery of our city.”
Hal Riney called the sponsorship concept “appalling.”
Rich Silverstein, who bicycles over the bridge on his way to work at least three times a week called the proposal “offensive” and said he would boycott any marketer that participated in the venture.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I was offended when Jack Murphy Stadium became Qualcom field (or any other stadium in the country). But too bad. You could always go with Cisco as a sponsor – since they use the bridge in their logo anyway.
    Maybe Paul, Hal and Rich can run for local office and in all their combined genius fix the deficit problem. Boycotting it like a bunch of babies isn’t helping, thank you anyway, gentlemen.