For Big Schools, Football Is A Brand Experience

One of the things that I enjoy about college football Saturdays is seeing the spots that the schools run during games. Take a look at these ads for University of Texas:


VO: Walter Cronkite (who attended UT, but left school in 1935 to work in radio)
Agency: GSD&M | Idea City

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.