What kind of music do your favorite Kiwi rugby players listen to before a big match?
adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, “the finest provincial rugby competition in the world.”
Visitors to the campaign microsite can listen to the tracks online, with New Zealand fans able to download free tracks by local artists.
via: Campaign
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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