For These Rugby Stars, Music Is Crack-Dusted Wheaties

What kind of music do your favorite Kiwi rugby players listen to before a big match?

adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, “the finest provincial rugby competition in the world.”


Visitors to the campaign microsite can listen to the tracks online, with New Zealand fans able to download free tracks by local artists.

via: Campaign

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.