For once, the big game was much much better than the commercials.
Some second half ad rankings…
- Cars.com “head shrinker”
- Vitamin Water “Shaq horseback”
- Hyundai “reveal”
- Bud Light “Will Ferrell”
- Amp Energy Drink “nipple charge”
- Ice Breakers “Carmen Electra”
- E*Trade “baby talk”
One of the best spots I saw tonight was a local buy from Tobacco Free Florida.
I like this spot because it’s all concept. Typically, the spots that air during the game lean heavily on production values, but production values alone will never get the job done.