Football Season Is Also Good For Advertising

Toby Barlow and Team Detroit nailed it with this Dennis Leary-narrated Ford F-150 spot that sells smarts and power in the same package.

The spot is actually 10 months old, but is being aired again now that NFL football is back on the tube. Works for me. Here’s hoping it also works for Ford.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Agreed. I love these spots with the great copywritten narrative that is visualized with animated text.