David Kiefaber of Adfreak says the IFAW spot above makes it point in a “roundabout and needlessly abstract way.” That’s not what I’m thinking at all. I’m thinking flying elephants! Best of all, when the dreaminess of flying elephants fades, one is left with the stark reality that elephants don’t fly and that they’re best left to their natural habitats.
Filed Under: Cause-Related Marketing
About David Burn
Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.