Flash Your Flash

“Sweet reel, but where’s your web work?” queried the creative director, dismayed by the candidate’s lack of a digital clue.
According to Ad Age, the above line of questioning is not fantasy, but a pressing credentials/personnel issue faced by agencies today.

(speaking at ad:tech) Bob Moore, chief creative officer at Publicis USA, said the agency doesn’t hire people without digital in their portfolio, the hoped-for net effect being not two classes of creative but one. The challenge is getting people to think about it as a blank slate, he said, and “the irony that creative people are the slowest to recognize this is grating on me. Terribly.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.