Flash, My Ass

This is how I’m greeted by the sheep hater’s copy:

You’re missing something.
No ugly for you.
You need Flash to get in on all the ugliness at myuglyroom.com. Don’t roll your eyes at us, after the two minutes of extra effort you can enter to win $100 weekly prizes or a shot at the $10,000 grand prize at myuglyroom.com.
Click here to download the most updated version of Flash.

The devil is in the details. Most copywriters, including me (in my weaker moments), would skip this opportunity and let the denial badge of technology reign supreme.
That’s not the route this copy takes. This copy makes you think it just might be worth the hassle of yet another update.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.