This is how I’m greeted by the sheep hater’s copy:
You’re missing something.
No ugly for you.
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Click here to download the most updated version of Flash.
The devil is in the details. Most copywriters, including me (in my weaker moments), would skip this opportunity and let the denial badge of technology reign supreme.
That’s not the route this copy takes. This copy makes you think it just might be worth the hassle of yet another update.
