Flash, My Ass

This is how I’m greeted by the sheep hater’s copy:

You’re missing something.
No ugly for you.
You need Flash to get in on all the ugliness at myuglyroom.com. Don’t roll your eyes at us, after the two minutes of extra effort you can enter to win $100 weekly prizes or a shot at the $10,000 grand prize at myuglyroom.com.
Click here to download the most updated version of Flash.

The devil is in the details. Most copywriters, including me (in my weaker moments), would skip this opportunity and let the denial badge of technology reign supreme.
That’s not the route this copy takes. This copy makes you think it just might be worth the hassle of yet another update.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.