Honda Motors and RPA are advertising the good old fashioned way–by placing an eye-catching outdoor board on a busy Los Angeles freeway (the 405).
Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.
The Civic GX is available in select markets across the U.S., including Southern California.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.