Fit Your Content Onto The Tiny Screen Or Else

Scobleizer wants content his way. And what Scoble wants, Scoble gets. Right?

Now that I have a sooppeerr dddoooppppeeeerr new cell phone (the Cingular 2125, it’s freaking awesome) I am looking at a lot of Web sites and RSS feeds.
One thing I wish is that Web site developers/designers would look at their site on a small screen with limited bandwidth.
So many sites suck really bad. I’m going to call these sites out with increasing frequency in 2006.
If your site makes you scroll for 20 minutes just to see your content, it sucks. It’ll get called out.
If your site squeezes a column so that it’s only one word wide, it sucks. It’ll get called out.
Millions of Web users are out there with cell phones. If you don’t get your site to work properly with a cell phone, you’re turning away customers and that sucks. It’ll get called out.

Okay, Robert. We’ll get right on it add it to our to do list for 2006.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. XHTML/CSS and semantically correct code should go a long way towards making any website more accessible for small screens. If it doesn’t, the device should be redesigned–not the internet.