First “X” Now “S”

Publicis Groupe is intent on helping corporations go green. As such, they’ve purchased Act Now, a pioneering sustainability consultancy in San Francisco. Effective immediately, Act Now will be part of the new Saatchi & Saatchi S network. The group’s mission is to “activate corporate and consumer action on a mass scale to address environmental and economic sustainability.”
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Kevin Roberts, CEO Worldwide Saatchi & Saatchi, said, “Sustainability is not a fad for me. It is something that comes right from a core belief that going forward, it will be impossible for a brand to be truly loved by consumers unless it creates a positive, sustainable impact.”
Act Now’s Adam Werbach has been appointed CEO of Saatchi & Saatchi S and will report to Andy Murray, Global CEO of Saatchi & Saatchi X.
San Francisco Chronicle has an article from earlier this month on Werbach’s work for Wal-Mart, a fact which apparently caused some purist enviros to choke on their tofu pops.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.