Firefox Fuels Brand Evangelists

The words, “I’m just browsing,” have no place in the battle for desktop supremacy. For sure, Rob Davis is doing more than just browsing. Mr. Davis is young geek with big ideas. His latest is SpreadFirefox.com, a site where he not only spreads the word, he collects money to run an ad for Firefox in the New York Times. Correction, he collects a lot of money from a lot of people to run an ad for a firm he does not work for.
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According to Davis, “I currently work as communications and marketing consultant for Minneapolis-based Haberman & Associates. The 12-person firm is full of fun, entrepreneurial over-achievers. I was brought in Sept. 1 to complement the firm’s existing strengths for pioneering stories and grassroots advocacy with my experience in web-based organizing.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.