Firefox Fuels Brand Evangelists

The words, “I’m just browsing,” have no place in the battle for desktop supremacy. For sure, Rob Davis is doing more than just browsing. Mr. Davis is young geek with big ideas. His latest is SpreadFirefox.com, a site where he not only spreads the word, he collects money to run an ad for Firefox in the New York Times. Correction, he collects a lot of money from a lot of people to run an ad for a firm he does not work for.
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According to Davis, “I currently work as communications and marketing consultant for Minneapolis-based Haberman & Associates. The 12-person firm is full of fun, entrepreneurial over-achievers. I was brought in Sept. 1 to complement the firm’s existing strengths for pioneering stories and grassroots advocacy with my experience in web-based organizing.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.