Fiorina Ousted

HP’s hard-charging CEO and chairman is out. Carly Fiorina, one of the highest ranking female executives in the world was dismissed today by HP’s board of directors.
According to an AP report, board members said they fired Fiorina because she failed to execute a planned strategy of slashing costs and boosting revenue as quickly as directors had hoped.
CNN reports that Ms. Fiorina’s golden parachute is worth $21,000,000 so I guess I won’t be feeling too terribly sorry for her.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Fiorina was fired because she screwed up by merging HP with another down-at-the-heels computer company and it cost stockholders millions. The fact she was given $21,000,000 in severance for doing a terrible job that cost thousands of HP employees their jobs is ridiculous, and should lead to the ouster (and eventual lawsuits by said stockholders) of the entire board of directors, who not only hired this person but paid her outrageously for incompetent management.