According to the Washington Post, parties responsible for last week’s viral marketing “bomb scare” have a hefty price to pay for their actions.
Turner Broadcasting Systems and a marketing company have agreed to pay $2 million compensation and apologize for their advertising campaign that caused a widespread terrorism scare.
The agreement with several state and local agencies resolves any potential civil or criminal claims against Turner and Interference Inc., said Massachusetts Attorney General Martha Coakley.
As part of the settlement, $1 million will be used to reimburse the agencies and $1 million will be used to fund homeland security and other programs. Turner Broadcasting, a division of Time Warner Inc., and Interference Inc. also will issue a public statement accepting full responsibility and apologizing for the incident.