Fines Levied In Boston Case

According to the Washington Post, parties responsible for last week’s viral marketing “bomb scare” have a hefty price to pay for their actions.

Turner Broadcasting Systems and a marketing company have agreed to pay $2 million compensation and apologize for their advertising campaign that caused a widespread terrorism scare.
The agreement with several state and local agencies resolves any potential civil or criminal claims against Turner and Interference Inc., said Massachusetts Attorney General Martha Coakley.
As part of the settlement, $1 million will be used to reimburse the agencies and $1 million will be used to fund homeland security and other programs. Turner Broadcasting, a division of Time Warner Inc., and Interference Inc. also will issue a public statement accepting full responsibility and apologizing for the incident.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.