Finding The Right Hook For A Political Ad

Steve Novick is a candidate for the U.S. Senate in Oregon. He was also born without a left arm. That doesn’t seem to stop him much:


About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Umm, you don’t really uncap your own beer at a bar (if in fact they’re supposed to be at a bar). Steve Novick should not have approved that message. However, I heartily approve of his use of the prosthesis.

  2. Mr. G,
    Of course I love your work, Mr. G, but the spot would have been better for me (the viewer) if I didn’t know the reveal before hand. (No pun intended. Seriously.)
    Not like it’s some huge plot spoiler or something, but…I’m just sayin’.
    I love Oregon.