Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe’s VivaKi, poked some people at 4A’s Transformation confab on Monday.
“When you came into this business, you came in with audacity,” he reminded. “You came in with dreams, and now you stand with spreadsheets.” His point is you don’t transform industries with spreadsheets, you do it with people unafraid to do big, bold things that have never been done before.
[via Ad Age]
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Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.