Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe’s VivaKi, poked some people at 4A’s Transformation confab on Monday.
“When you came into this business, you came in with audacity,” he reminded. “You came in with dreams, and now you stand with spreadsheets.” His point is you don’t transform industries with spreadsheets, you do it with people unafraid to do big, bold things that have never been done before.
[via Ad Age]
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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