Find The Brand’s Truth, Then Present It In A Winning Way

How does Wieden + Kennedy do what Wieden + Kennedy does?

It’s no secret. According to agency partner, John Jay, the agency endeavors to understand the soul of a company.

There’s something important in Jay’s explanation. By seeking the soul of a company, it means W+K listens as carefully as it speaks. Jay also mentions the need to “have empathy” for a company’s culture and to understand “what the truth is. ”

Too many people inside and outside of advertising think advertising is about advancing untruths. It many cases it is, but the truth beautifully revealed is so much more powerful, as W+K has shown over and over again.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Douglowell

    Nice! Thanks for posting this where I’d see it, David.

    • http://adpulp.com David Burn

      Sure Doug, glad you found it, and found it interesting. Jay seems like a good guy to know.