Find A Rival And Then Own Him

Talking sports smack is a time honored tradition among men. So, a campaign for EA Sports’ latest Madden game needs some of that attitude. Thanks to Heat, Supply&Demand Director Josh Taft and a V.O. from Ben Affleck, it does.

Look at that guy…

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.