Finally, A Car For Vinyl Loving Control Freaks

Even in less that perfect weather, t’s a beautiful day for a drive when you own a new Crossover 3008 from Peugeot.

When I first saw this spot, I thought the audio was from Radiohead, but it’s not. The song is called “Beautiful Day,” and it’s performed by a group from Belgium called Venus.
Agency: BETC Euro RSCG, Paris.
Director: Psyop
Production Company: Stink, London / Psyop, Los Angeles
VFX Company: MassMarket, Los Angeles

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.