Finally, A Car For Vinyl Loving Control Freaks

Even in less that perfect weather, t’s a beautiful day for a drive when you own a new Crossover 3008 from Peugeot.

When I first saw this spot, I thought the audio was from Radiohead, but it’s not. The song is called “Beautiful Day,” and it’s performed by a group from Belgium called Venus.
Agency: BETC Euro RSCG, Paris.
Director: Psyop
Production Company: Stink, London / Psyop, Los Angeles
VFX Company: MassMarket, Los Angeles

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.