F!@#in’ A, Bud Light Wins An Emmy

September 16, 2008 By Dan Goldgeier 2 Comments

Congrats to the DDB team in Chicago, whose “Swear Jar” ad for Bud Light has just won an Emmy.

We tried this at our office for a little while. I kicked in $10 a week to proactively cover my foul mouth.

Filed Under: Video

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

veedub

well done ddb chicago dudes. about time really!
http://www.youtube.com/user/natureofmarketing natureofmarketing

Thanks for sharing this video with your readers. If you are interested in learning more about the marketing thought leadership that’s behind DDB’s world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference.
A case study for Swear Jar can be viewed here.
http://www.scribd.com/doc/7644921/The-NatureOf-Marketing-Case-Study-Bud-Light-Swear-Jar-Video