F!@#in’ A, Bud Light Wins An Emmy

by Dan Goldgeier on September 16, 2008

Congrats to the DDB team in Chicago, whose “Swear Jar” ad for Bud Light has just won an Emmy.

We tried this at our office for a little while. I kicked in $10 a week to proactively cover my foul mouth.

veedub

well done ddb chicago dudes. about time really!
http://www.youtube.com/user/natureofmarketing natureofmarketing

Thanks for sharing this video with your readers. If you are interested in learning more about the marketing thought leadership that’s behind DDB’s world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference.
A case study for Swear Jar can be viewed here.
http://www.scribd.com/doc/7644921/The-NatureOf-Marketing-Case-Study-Bud-Light-Swear-Jar-Video