File This Under “PR Imbroglio”

China is paying tens of thousands specially trained – and ideologically sound – internet commentators 50 cents per post to tell the government’s story, according to the BBC.
The commentators have been dubbed the “50-cent party” because of how much they are reputed to be paid for each positive posting (50 Chinese cents; $0.07; £0.05).

“Almost all government departments face criticism that is beyond their control,” said Xiao Qiang, of the University of California at Berkeley.
“There is nothing much they can do, other than organise their own spinning teams to do their public relations,” said the journalism professor, who monitors China.

What a fatalistic POV from the professor.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.