Fighting Always Free With Sometimes Free

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from New York Times: Yesterday, Real Networks introduced a version of its Rhapsody music service that allows nonsubscribers to listen to 25 songs free each month. Users are welcome to listen to one song 25 times or any 25 songs from its million-song library once, or any combination. Real hopes that making it as easy to try its service as it is to obtain songs illicitly through a file-sharing network like Kazaa will draw new paying customers.
“Today, the number of people who use legal services like Rhapsody is in the millions, and the number of people who use pirate services is in the tens of millions,” said Rob Glaser, Real’s chief executive. “What we give people is the instant gratification of the illegal services, on a legal path.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.