Fight Dirty

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I show you this product not because I’m particularly fond of tidying up. No, I like Dirt Devil’s tagline, “Fight Dirty” alot. Whatever the sweeper’s charms, the tagline is poetry in motion.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.adpulp.com Danny G

    Wish they’d shown that kind of imagination when I worked on that account. Our mandate was we HAD to show golden retriever puppies in every ad. Because the client said they had “equity in puppies.”