Fight Dirty

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I show you this product not because I’m particularly fond of tidying up. No, I like Dirt Devil’s tagline, “Fight Dirty” alot. Whatever the sweeper’s charms, the tagline is poetry in motion.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.adpulp.com Danny G

    Wish they’d shown that kind of imagination when I worked on that account. Our mandate was we HAD to show golden retriever puppies in every ad. Because the client said they had “equity in puppies.”