Fight Dirty

December 1, 2006 By David Burn 1 Comment

I show you this product not because I’m particularly fond of tidying up. No, I like Dirt Devil’s tagline, “Fight Dirty” alot. Whatever the sweeper’s charms, the tagline is poetry in motion.

Filed Under: Brands

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://www.adpulp.com Danny G

Wish they’d shown that kind of imagination when I worked on that account. Our mandate was we HAD to show golden retriever puppies in every ad. Because the client said they had “equity in puppies.”