Fidelity Flexes Its Media Muscle

Ad Age is reporting on a public feud between non-profit Save Darfur Coalition and Fidelity Investments.

The financial-services company has pressured CNN and Newsweek to hold off running coalition ads critical of Fidelity’s investment in PetroChina, a company whose parent, China National Petroleum, is one of Sudan’s largest oil-industry partners.
Clearly, when it comes to ad clout, Fidelity has the upper hand. The Save Darfur Coalition spent $18.9 million on advertising last year, according to TNS Media Intelligence, compared with Fidelity’s $230 million.
The coalition has also homed in on Berkshire Hathaway Corp. — another top investor in PetroChina — without incident. During a stockholders’ meeting last week in Nebraska, the coalition placed Berkshire-targeted ads on billboards in Omaha as well as in the Omaha World Herald and the regional USA Today.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Admango China

    Did we need an ad. to know that ?? The message is already known ; Thanks to remind us… This is however not an anti-promotion for PetroChina as the company name is not quoted in the billboard. It is more a general critic and finger pointing against all foreign investors in the region. PetroChina first.