The financial-services company has pressured CNN and Newsweek to hold off running coalition ads critical of Fidelity’s investment in PetroChina, a company whose parent, China National Petroleum, is one of Sudan’s largest oil-industry partners.
Clearly, when it comes to ad clout, Fidelity has the upper hand. The Save Darfur Coalition spent $18.9 million on advertising last year, according to TNS Media Intelligence, compared with Fidelity’s $230 million.
The coalition has also homed in on Berkshire Hathaway Corp. — another top investor in PetroChina — without incident. During a stockholders’ meeting last week in Nebraska, the coalition placed Berkshire-targeted ads on billboards in Omaha as well as in the Omaha World Herald and the regional USA Today.
Fidelity Flexes Its Media Muscle
May 15, 2007 By David Burn
Filed Under: Cause-Related Marketing
About David Burn