Feminists, Look Away

I like the payoff in this spot, but the setup bothers me. I have a hard time seeing Mr. Slob and Mrs. Neat together, and an even harder time understanding what motivates Mrs. Neat to drop her chores in order to play Mr. Slob’s little ballpark game.

Agency: Mendelsohn Zien
Client: Hormel’s Farmer John brand hot dogs
[via Adweek]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://godsofadvertising.wordpress.com Steffan

    Another fat slob with a hot wife -only in Adland.