Feminists, Look Away

I like the payoff in this spot, but the setup bothers me. I have a hard time seeing Mr. Slob and Mrs. Neat together, and an even harder time understanding what motivates Mrs. Neat to drop her chores in order to play Mr. Slob’s little ballpark game.

Agency: Mendelsohn Zien
Client: Hormel’s Farmer John brand hot dogs
[via Adweek]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Another fat slob with a hot wife -only in Adland.