Feed Your Dog What’s Real

Unlike some natural pet food companies, Nutro carefully selects natural ingredients from farmers and ranchers they know and trust, and they make their food in family-owned facilities in the U.S. So, I want to like them. Unfortunately, this spot does little to help me come Nutro’s way.

That’s a pretty weak trick. Dogs deserve better.

Agency: BBDO/San Francisco

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.