Fear Not This Word: Commitment


On Slide 22, Paul Isakson says “Committing = building your brand on principles that never change.” It’s a wonderfully conservative notion for an unusually progressive brand. For instance, Patagonia achieves this.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.