Susan Credle, global chief creative officer at FCB, believes in the power of story to move people to buy and to believe. She’s not alone in this, although it pays to clearly make the argument over and over.
In a guest piece written for The Wall Street Journal, Credle explains the great tradition that today’s brand storytellers have inherited.
The best people in this business are relentless storytellers…
In 1903, Géo Lefèvre, a journalist, had an idea to help boost the circulation of his struggling daily sports newspaper, L’Auto. Today Mr. Lefèvre’s creative idea is called the Tour de France. How many of us are dreaming that big? How many of us are walking away from these potentially legendary stories?
IN RELATED NEWS, FCB New Zeland won big at Cannes today for its domestic violence campaign.
Powerful campaign takes home the Gold. #CannesLions #FCBCannes https://t.co/1s22eWrihM
— FCBglobal (@FCBglobal) June 20, 2016
