Red Bull Points Facebook Fans In The Right Direction

When you first land on Red Bull’s Facebook page, this is what you see:
Redbull_FB_Like.png
Naturally, Facebook’s “Like” button is at the top of all these arrows. My guess is most people do what I did and click “Like.”
Note: after you “Like” this page and become a “fan” of Red Bull, you don’t see this appeal any longer.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. I think brands are getting a little ridiculous with Facebook and artificially trying to get people to “Like” their page versus allowing it to grow organically… worst offender so far is The Expendables page which basically requires you to Like the page before you can play a game…so you’re in essence forced to like something before you even try it…blogged about it below..
    http://weareorganizedchaos.com/index.php/2010/07/13/forcing-someone-to-use-facebook-for-a-brand-initiative-is-not-an-effective-interactive-marketing-strategy/

  2. Zach O. says:

    Sounds like wireless carriers. They work soooo hard to get your contract or to switch. Then when you with the carrier the loyalty program kinda falls on its face. If I could get the great rebates new customers get I would be a much happier, loyal customer.