Fashion, Friend Or Phone?

“We are moving away from phones as tools to phones as companions,” Elise Levanto, Nokia’s senior consumer vision manager told Business Week. This may be true in Helsinki, but companions need to be alive, at least where I come from. I’m getting a bit chafed by all the “let the brand be your friend” rhetoric I’m hearing. Brands are not friends. Friends are friends.
This is a pretty sweet looking phone, however.
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About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.