Fashion, Friend Or Phone?

“We are moving away from phones as tools to phones as companions,” Elise Levanto, Nokia’s senior consumer vision manager told Business Week. This may be true in Helsinki, but companions need to be alive, at least where I come from. I’m getting a bit chafed by all the “let the brand be your friend” rhetoric I’m hearing. Brands are not friends. Friends are friends.
This is a pretty sweet looking phone, however.
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.