Fashion, Friend Or Phone?

“We are moving away from phones as tools to phones as companions,” Elise Levanto, Nokia’s senior consumer vision manager told Business Week. This may be true in Helsinki, but companions need to be alive, at least where I come from. I’m getting a bit chafed by all the “let the brand be your friend” rhetoric I’m hearing. Brands are not friends. Friends are friends.
This is a pretty sweet looking phone, however.
Nokia_style.jpg

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.