How Much Whuffie For The Tenderloin?

PORTLAND–In front of a crowded room this morning at WebVisions in the Oregon Convention Center, author and marketing consultant, Tara Hunt, describes herself as “a small town Alberta girl.” That may be, but it’s clear from her presence on the stage that “the girl” is now a woman, and one with something to say.
The main thing she’s saying is social capital can be redeemed for actual monetary capital, when you play your cards right. It’s the subject of her new book, The Whuffie Factor: Using the Power of Social Networks to Build Your Business.
“Whuffie” is a term Hunt picked up from Cory Doctorow’s book, Down and Out in the Magic Kingdom. In Doctorow’s sci-fi future people don’t use money, they accumulate Whuffie by doing civic deeds. Said Whuffie can then be traded for food, housing and other essentials. Hunt says she realized that Whuffie isn’t an imaginary construct, it’s real and of this moment.
Hunt’s talk addresses how a firm, or an individual for that matter, can accumulate Whuffie. She suggests esoteric-sounding things like practicing reciprocity, creating automagic and throwing sheep. What it boils down to is being generous. Hunt neatly expresses this fact in these two slides:
non-customer-centric.jpg
customer-centric.jpg
Because sharing is one way to generate Whuppie, Hunt is providing her entire presentation on SlideShare. Check it out. She’s also speaking tonight at 7:00 pm at Souk.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.