Farm Fresh Promo Gets To The Root

Go to “Help Grow Your Soup” and click on the little red barn. When you do, Campbell Soup Company will put a dollar towards an effort to support the future of American agriculture – the nation’s largest employer.
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The soup maker is partnering with Future Farmers of America and Grammy-nominee Jewel and will donate $250,000 to champion FFA efforts (whether you click or not), which encourage America’s youth to participate in agriculture education programs.
“Campbell has always been committed to delivering the best, most nourishing foods possible. We cherish the relationships we have with American farming families, many of which have lasted for generations, and we fully recognize that our future success is dependent on the people and the places that help grow the quality ingredients that go into our soups,” said Eric Christianson, business director for Campbell’s condensed soups.
Whenever possible, the company sources ingredients from farmers located within 100 miles of its production facilities, enabling it to use fresh ingredients, reduce the environmental impacts of transportation, and
support the economies of local farming communities.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. To see what life would be like in the 1960s ad world with the use of digital technology, check out Allen Adamson’s spoof of Mad Men.