Farm Bureau Says, “Stop Knocking On Wood.”

Here’s a new spot from Young & Laramore in Indianapolis, director James Dalthorp and Green Dot Films.

“While the rest of the insurance category is saturated with advertising unreal situations, Young & Laramore has given us a platform to stand out as a challenger brand that counters that trend,” said Tom Faulconer, Chief Marketing Officer at Indiana Farm Bureau Insurance.
There’s also a microsite called And the spot has generated some comments over on AdPulp’s Facebook page.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.