Farm Bureau Says, “Stop Knocking On Wood.”

Here’s a new spot from Young & Laramore in Indianapolis, director James Dalthorp and Green Dot Films.

“While the rest of the insurance category is saturated with advertising unreal situations, Young & Laramore has given us a platform to stand out as a challenger brand that counters that trend,” said Tom Faulconer, Chief Marketing Officer at Indiana Farm Bureau Insurance.
There’s also a microsite called StopKnockingOnWood.com. And the spot has generated some comments over on AdPulp’s Facebook page.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.