False Advertising: Faux Fur It’s Not

LA Times reports on the fashion industry’s unconscious sourcing of raw materials.

Macy’s has pulled from its shelves and its Web site two styles of Sean John hooded jackets, originally advertised as featuring faux fur, after an investigation by the nation’s largest animal protection organization concluded that the garments were actually made from a certain species of dog called “raccoon dog.”
raccoondog.jpg
“First these jackets were falsely advertised as faux fur, and then it turned out that the fur came from a type of dog,” said Wayne Pacelle, president and CEO of the Humane Society of the United States.
Pacelle added that the issue is an “industry-wide problem” and its investigation demonstrated that retailers and designers “aren’t paying close enough attention to the fur trim they are selling.” He added that the issue is especially problematic when “the fur is sourced from China where domestic dogs and cats and raccoon dogs are killed in gruesome ways.”
Raccoon dogs — which are not domestic animals — are indigenous to Asia, including eastern Siberia and Japan, and have been raised in large numbers because their fur closely resembles raccoon, Pacelle said.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Sean John should have known enough at least to check this out. Using real fur in China is absolutely no secret at all. Next thing you know, he will be expressing surprise at his coat factory workers making less than $100 per month and not getting paid for overtime.