Fallon Puts “Happy Holidaze” To Bed

Thanks to Fallon’s New York office, one p.c. term for the holidaze has been replaced by another much longer and more difficult to say p.c. term.
To support Virgin Mobile, Fallon whipped up the “Chrismahanukwanzakah” moniker, appealing to all religious sects in one multiple syllable word.
holiday_Virgin.jpg
The seasonal campaign features greeting cards, designed by British illustrator Fiona Hewitt. The cards depict a reindeer with a menorah for antlers, an African angel holding a dreidel, and a Hindu Santa Claus.
This week, Virgin Mobile, with U.S. headquarters in Warren, N.J., had costumed roller skaters hand out the greeting cards and chocolate coins to pedestrains in New York City.
The campaign was pure Virgin, Wayne Best, ACD at the agency, said. “They tackle tricky issues with a sledgehammer.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Seems our Moslem brothers and sisters got passed over on this one. Coincidence I guess.

  2. Even MORE seasonal, and guaranteed not to “offend” the seasonably offendable, would be a totally white card with matching white type. Of course, it would be impossible to read, but what the hell, it IS Christmas, right? And you have probably already had a couple of cups of holiday cheer by the time you opened the card, so make up your own greeting.

  3. White on white? No thanks. I’d be looking for the invisible ink to appear, and probably miss several key gridiron matchups in the process.
    Better stick with Chrismahanukwanzakah.