Facebook Is Where The Shoppers Are, And Increasingly It’s Where The Shops Are

Social commerce is about to explode. According to Booz and Company, social commerce will be a $30 billion dollar opportunity by 2015.

Tretorn is one brand that’s busy pursuing the gold at the end of the social rainbow. With the help of Moontoast’s Distributed Social Commerce platform, Tretorn launched a series of social commerce campaigns on their Facebook page with order conversion rates as high as 9.4%.

To increase engagement, Tretorn used Moontoast’s Distributed Store for Facebook and made each campaign an event, focusing on key strategies including time-sensitive offers, curated product offerings, and exclusivity. Offers were teased through the news feed before they were actually launched, and the Tretorn fan dialog continued throughout the offer duration.

Moontoast CEO, Blair Heavey. “Tretorn believes, as we do, that social commerce is more than E-commerce on social networks. Social commerce represents the convergence of customer relationships, influence, affinity, loyalty, conversation, and – of course – commerce. ”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I am not
    sure how the Facebook shops will do. but they should use Facebook to their
    advantage of course.

    sharing buttons is so important now for every retailer.

    I am most
    familiar with Magento that serves a platform to thousands of retailers. and for
    them a company called Zizio, developed a daily deals and group deals widget to
    help the retailer post them on their site. plus to help their consumers share
    items, deals and reviews, Zizio, also developed power share buttons

    as u said
    “Facebook is where the shoppers are…”