Facebook Is Friendlier

According to Colleen Taylor of GigaOm, Facebook.com/business debuted Tuesday to help small businesses get the most from Facebook.

The company is billing the new web page as an “online education center” that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customer feedback online.

The timing is interesting, as it comes just a week after Google began shutting off all company profiles on its Google+ social network, a stance that has inspired a good deal of controversy in recent days.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. I think it’s good that they’re introducing guidelines and tips for businesses as in my experience so few businesses and organisations are using it in a useful way. Their content is often frivolous and actually irritates users to the point that they will not hesitate to ‘unlike’ them.