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Extreme Personalization In Social Channels Is The New Black

February 11, 2011 By Leave a Comment

When Old Spice’s man on a horse started making videos that addressed consumers directly, a viral star was born. Now, ATT wants some.

At this time, 2353 people have gone to ATT’s Facebook Page to offer a Valentine’s Day message to a loved one in hope that it will be shouted from a mountaintop by a mountain man.

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Filed Under: Creative Review, Personalization
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.