Extreme Personalization In Social Channels Is The New Black

When Old Spice’s man on a horse started making videos that addressed consumers directly, a viral star was born. Now, ATT wants some.

At this time, 2353 people have gone to ATT’s Facebook Page to offer a Valentine’s Day message to a loved one in hope that it will be shouted from a mountaintop by a mountain man.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.