Experientialstock

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Constantinos Demopoulos recently wrote about Innocent Drinks’ event marketing savvy.

Their annual Fruitstock festival sums up much about what is great about the company: amazing live music, a yoga tent, a flirting area, a charity cd, farmers market and other feel-good attractions contribute to produce, by all accounts, a very successful event and experience that reflects the vibe of the company.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.