Experientialstock

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Constantinos Demopoulos recently wrote about Innocent Drinks’ event marketing savvy.

Their annual Fruitstock festival sums up much about what is great about the company: amazing live music, a yoga tent, a flirting area, a charity cd, farmers market and other feel-good attractions contribute to produce, by all accounts, a very successful event and experience that reflects the vibe of the company.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.