Citing research indicating that nearly half of potential American car buyers don’t know the difference among a hybrid, a plug-in car or a battery-operated fully electric one, Ford has enlisted SHFT.com, a “new-media platform” developed by actor Adrian Grenier of “Entourage” fame and film producer Peter Glatzer, to promote green thoughts and eco-consciousness to a young audience.
Ford is funding a series of short documentaries for the site, whose purpose is to push forward concepts of sustainability by using elements of pop culture such as film, music and design. The documentaries will look at innovators “shaping sustainable businesses,” and SHFT will collaborate with Ford to promote the brand at events such as film festivals.
The Focus Electric is equipped with a 92-kilowatt electric motor, roughly equivalent to 123 horsepower. Its 23 kilowatt-hour lithium-ion battery pack is liquid-cooled.
Top speed for the hatchback EV, which is powered by a 92-kilowatt electric motor putting out the rough equivalent of 123 horsepower, is a mere 84 mph; in addition, the vehicle is not compatible with DC fast chargers, though it can re-juice using an optional 240-volt charger in “just over three hours,” according to Ford.