Everyone Wants Someting For Free

from CNN Money: Wendy’s restaurants are giving away free Frostys frozen desserts this weekend as a thank you to customers who supported the burger chain following an embarrassing incident in California where a women allegedly planted a severed finger in a bowl of chili.
“Our customers stood by us while we defended our good name and protected our employees’ livelihoods, so now we’re showing our appreciation with free Frostys,” Tom Mueller, Wendy’s chief executive, said in a press release. “We’re moving on.”
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The incident has hurt Wendy’s business, particularly on the West Coast, with the company estimating same store sales took a 2 to 2.5 percent hit in the most recent quarter.
The company estimates it will give away 14 million Junior Frostys during the event, which runs nationwide from Friday through Sunday. No other purchase is required.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.