Fallon is under new leadership, but that doesn’t mean famously combative, Pat Fallon, has to like it.
“This is certainly not how I would script it,” 62-year-old Mr. Fallon said.
Referring to his agency’s new boss, Fallon said, “Kevin has ‘Lovemarked’ his way into clients. We’ve been saying that we’d rather outsmart the competition than outspend them for 26 years, but we’ve never taken the time and energy to promote it the way Kevin has. He’s turned it into a new-business machine, and you have to tip your hat to that.”
Begrudging respect aside, Chuck Porter of Crispin Porter & Bogusky, a lifelong friend of Mr. Fallon, said, “I don’t care what the organizational chart says, Pat doesn’t report to anyone.”
[via Ad Age]
Everyone Reports To Someone
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.