Ford Motor Co. has created six episodes of an hour-long reality show, “Escape Routes,” to promote the automaker’s redesigned Escape.
According to Ad Age, the show was made with the help of Team Detroit and and Profiles Television.
Ford’s commercials during the show will promote the Escape, other vehicles in the company’s portfolio and certain sales events. No other car maker’s ads will be aired.
The first episode is scheduled to air Sat., March 31, at 8 p.m. on NBC.