Evasive Moves Are Part of the Job


M&C Saatchi’s new spot for ANZ makes its singular point well understood–typical bankers are hard to pin down. Of course, this spot also resonates in that duplicitous bankers need to be chased through the streets today.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.