Etch A Sketch Shakes Up The Conversation, And Their Marketing

Playing off the news that one of Mitt Romney’s advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads:

I love ads like this that can take its cues from recent events and still come out looking good. See the rest of the ads at Adweek.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com/ David Burn

    It’s an easy thing to do, and perhaps the right thing to do, but dare I ask what kid would be attracted to a message like this? I know parents buy the toys, but they buy the toys kids their kids beg/nag them for.