Etch A Sketch Shakes Up The Conversation, And Their Marketing

Playing off the news that one of Mitt Romney’s advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads:

I love ads like this that can take its cues from recent events and still come out looking good. See the rest of the ads at Adweek.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com/ David Burn

    It’s an easy thing to do, and perhaps the right thing to do, but dare I ask what kid would be attracted to a message like this? I know parents buy the toys, but they buy the toys kids their kids beg/nag them for.