ESPN Puts College Football Fans In Focus

After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff.

To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools.

The campaign was developed in collaboration with Wieden + Kennedy/New York and directed by Stacy Wall.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.