Erwin-Penland Makes Upstanding Gesture

Adweek: The front row of seats on 15 public transportation buses in Greenville, S.C., bear black ribbons in memory of Rosa Parks, the Alabama cleaning woman who helped spark the civil rights movement by refusing to surrender her bus seat to a white man.
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The ribbons carry the message, “Sometimes you have to sit down to stand up for something,” and will remain on the bus seats through the end of this week. The work was conceived, created and financed by Erwin-Penland, an Interpublic Group advertising agency in Greenville.
Parks died Oct. 24 at the age of 92. Fifty years ago, she was arrested in Montgomery, Ala., for violating a law that required African Americans to sit in the back of buses. In response, the late Rev. Martin Luther King Jr. led a 381-day boycott of the Montgomery bus system that evolved into the civil rights movement.
Parks also was honored this week by becoming the first woman to lie in state in the Capitol rotunda in Washington, D.C.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Carl LaFong

    Very nice — and certainly a more appropriate tribute than Apple’s clumsy attempt to turn Ms. Parks’ courageous act into a tagline.

  • Bob

    It certainly IS a nice tribute. My only problem with is that the line comes directly from a speech someone gave after Ms. Parks’ passing. Shouldn’t they have added a small credit line to the author? Or is it just a case of an obvious line that a lot of people thought of?