Ernie Schenck asked why Hispanics need their own advertising awards show. There have been 39 responses to his question thus far.
Here’s a segment of one response, from High Jive:
I think we need Hispanic shows for many reasons. The first is to generate positive pr for Hispanic agencies. The work being produced in these shops doesn’t get the respect and coverage it deserves. Publications like Advertising Age and Adweek do a miserable job of reporting on multicultural efforts. I’d hazard a guess that the overwhelming majority of your visitors have never even heard of Marketing y Medios.
You’re right, High Jive. I’ve never heard of Marketing y Medios. Thanks for the pointer.
