Enough With “The Press Room” Approach To Web Design

You have 48 hours to come up with a new “daring and forward-thinking” website for a pop star. Go.

That was the mission for some lucky ad peeps recently, when Beyoncé came calling. According to Ad Age, Ms. Knowles is personally involved in the online project, even willing to meet agencies in person.

Wow, what a bonus for the teams that solve a riddle few have ever mastered before.

I’m curious, as you must be….what is a “daring and forward-thinking” website made of?

Her current site is formatted like a blog, and features Beyonce-related news and several of her music videos. In other words, it is expected. What’s the unexpected? Entertainers and ad peeps alike need to know.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.