Enough With “The Press Room” Approach To Web Design

November 27, 2011 By David Burn Leave a Comment

You have 48 hours to come up with a new “daring and forward-thinking” website for a pop star. Go.

That was the mission for some lucky ad peeps recently, when Beyoncé came calling. According to Ad Age, Ms. Knowles is personally involved in the online project, even willing to meet agencies in person.

Wow, what a bonus for the teams that solve a riddle few have ever mastered before.

I’m curious, as you must be….what is a “daring and forward-thinking” website made of?

Her current site is formatted like a blog, and features Beyonce-related news and several of her music videos. In other words, it is expected. What’s the unexpected? Entertainers and ad peeps alike need to know.

Filed Under: Ad People, Design, Digital

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.